Who This Guide Is For
This guide is written for StratCom officers, information security leads, and national resilience programme managers who need to conduct a structured cognitive security assessment of a government department, ministry, or public institution.
An assessment of this type answers three questions: What narratives are currently targeting this institution or its policy area? How effective are those narratives? What is the baseline CWPI for this environment?
Step 1: Define the Assessment Scope
Before monitoring any platform, define the scope with precision. Vague scope produces vague findings.
Key scope dimensions:
- Policy areas: Which ministries, policy domains, or legislative issues are in scope? (e.g., energy policy, NATO membership, migration, defence budget)
- Geographic target: Which population(s) are the potential targets of influence operations in this scope?
- Time horizon: What is the assessment period? We recommend a minimum 90-day window for baseline establishment, with a 30-day intensive monitoring phase.
- Platform selection: Which platforms are primary vectors for your target population? (In most EU contexts: Telegram, Facebook, X, YouTube; in Balkan contexts, add TikTok and Viber)
Document the scope in writing and get sign-off from the commissioning authority before beginning. Scope creep is the leading cause of delayed assessments.
Step 2: Establish Keyword and Entity Lists
Build three lists:
- Primary keywords: The institution name, minister names, policy-specific terminology, official programme titles. These are high-signal; everything in this list gets monitored.
- Narrative seeds: Known talking points and framing devices used by actors hostile to the institution's policy area. Sourced from previous assessment reports, open-source intelligence, or allied StratCom units.
- Adjacent context: Broader terms that contextualise the policy area. Lower priority, used for trend analysis rather than primary monitoring.
Lists should be reviewed weekly by a domain expert who understands the policy area. Adversaries update their vocabulary; your keyword lists must keep pace.
Step 3: Configure Platform Coverage
In Retelnist, configure monitoring channels for each platform in scope:
- Telegram: Add public channels and groups known to carry relevant content. Include both pro-adversary channels and mainstream news channels for baseline comparison.
- X/Twitter: Keyword and hashtag monitoring. Include account-level monitoring for known amplifiers.
- Facebook: Public page and group monitoring where accessible via CrowdTangle or equivalent.
- RSS/news: Add primary national news outlets and known partisan outlets across the spectrum.
Cross-platform coverage is not optional. Narratives routinely originate on one platform and migrate to another as they gain traction. A single-platform view will miss the majority of the amplification chain.
Step 4: Run the Baseline Period (30 Days)
Do not draw conclusions from the first week of data. Establish a 30-day baseline to understand what normal looks like for this environment before identifying anomalies.
During the baseline period:
- Record daily narrative volume across all monitored channels
- Tag any emerging narrative clusters with initial DISARM technique codes
- Note any contextual events (elections, policy announcements, crises) that might explain volume spikes
- Calculate rolling mean and standard deviation for V(x,t) components
At the end of 30 days, you have a statistical baseline against which all subsequent measurements are compared. Anomalies are defined as deviations greater than 2 standard deviations from baseline — this threshold can be adjusted for higher-sensitivity environments.
Step 5: DISARM Tagging and Narrative Mapping
For each identified narrative cluster, conduct DISARM Red v2 tagging. This is analyst work — not automated. Retelnist surfaces candidate clusters; analysts confirm and tag.
A fully tagged narrative cluster record includes:
- Narrative summary (2–3 sentences describing the claim and framing)
- First observed date and platform
- Peak velocity date and platform
- DISARM technique tags (typically 3–8 per cluster)
- V(x,t) score at time of tagging with confidence interval
- Identity coupling assessment (low / medium / high)
- Actor attribution confidence (low / medium / high / confirmed)
Step 6: Generate the CWPI Report
After the active monitoring period, compile the Cognitive Warfare Presence Index report. This is the primary deliverable for the commissioning authority.
A CWPI report includes:
- Executive summary — CWPI score (0–100 normalised scale), trend direction, top 3 narratives by effect score
- Methodology section — scope, platform coverage, baseline period, statistical approach
- Narrative inventory — full tagged catalogue of detected narratives with V(x,t) scores
- Effect analysis — which narratives are driving actual belief-shift, with evidence
- Recommendations — prioritised counter-narrative and pre-bunking recommendations based on effect scores
- Appendix — raw data tables, confidence interval methodology, DISARM tag definitions
Step 7: Briefing and Handoff
Schedule a structured briefing with the commissioning authority. Cognitive security findings can be alarming to non-specialists; the briefing should lead with what is not a problem (low-effect narratives) before addressing what is. This prevents overreaction to noise and focuses attention on genuine threats.
Leave the commissioning authority with three things: the CWPI baseline, the top-priority counter-narrative recommendations, and a monitoring cadence recommendation for ongoing coverage.